Wednesday, February 22, 2006

Introducing negative campaigning in Pharm advertising

Since tactical planning wasn't assigned to me, I decided to take it on anyway and have a little fun with it. So, I am pitching negative campaigning to the Pharmaceutical Ad world. That's right. Just think of all of the terrible side effects that every drug has. Now think of a commercial that says, " Save your heart from drug X, which killed 7 people in recent studies. Drug Y only has a rare but serious effect on your liver, and only killed 2 people, EVER. Side effects include dry heaving, liver disease and a rare but serious case of herpes." I think this type of campaigning will make people laugh, and will therefore keep our drug in their minds. If the opportunity arrives, I will definately bring it up, and see what the reaction is.